Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is in the top 100 most visited sites in the US. Squidoo grew 91% in 2008, and had 1.5 million handbuilt lenses as of October, 2010.
Share the knowledge: When you know a lot about something, it feels good to share. Help other people discover what you found out the hard way.
Increase your profile: A popular lens gives credibility to the Lensmaster. A popular lens reinforces your role as an "everyday expert." And a popular lens makes you the go-to authority for those looking for help.
Increase your traffic: Your lens points (if you want it to) to your blog and to your website. Lenses have huge credibility with search engines, so your lens can help your other sites rise to the top of Google searches.
Earn a royalty for you, your organization, or your favorite charity. Think of the royalty as a bonus and don't quit your day job yet! A single lens might not earn a lot, but if you imagine hundreds of lenses working to your favor, or fundraising for a charity, it can really start to add up.
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